Hi Friend,

1. Treating Mobile Users Like PC Users

Unlike PC users, mobile users don’t want to download your entire seven-page report. Instead, they are looking for fast access to information since they are usually on the move. Mobile users are not interested in doing a lot of clicking around to get what they need. So your information should be exact with very few words, images and graphics.

2. Not “Targeting” An Audience

Mobile marketing with text messages only works when you send the message to the right people. Some companies make the mistake of treating SMS (Short Message Service) like a mass marketing media instead of……the targeting tool it was meant to be.

Text marketing campaigns allow you to use specific demographic and behavioral information to target specific consumer groups at specific times. “Targeting” means your message is highly relevant to consumers, which results in a more successful campaign overall.

So to get the best use of mobile marketing, be sure to properly target your potential market.

3. Hard-Selling Using SMS

Mobile is a great way to interact with consumers, but if all of your communication with them is hard-selling, chances are you will lose most of your subscribers. Many companies make the mistake of bombarding consumers with hard sales pitches that add no value to the consumer.

Some send constant messages about irrelevant new products and some push the same services over and over until they become a pure annoyance.

Don’t become one of them. Instead, you want to provide value to your customers through your mobile marketing campaigns. If consumers feel like they are benefiting from the text marketing relationship they’ll accept and embrace it. If not, your efforts could potentially damage your brand.

4. Using Mobile Marketing Alone

While mobile marketing campaigns are effective when used on their own, they pack even more power when they are used as part of an overall marketing strategy. If you are using online marketing, email marketing, or even TV ads and newspaper ads, mobile marketing can be a perfect fit to integrate into those methods.

For instance, you can use short codes in your call to action in TV ads, radio ads, and newspapers. Not only that, but you can even add your business’s QR (Quick Response Code) to your other advertising campaigns. Consumers can scan your QR code with their cell phones and be taken right to your website, receive an instant coupon, or even take a virtual tour of your business!

5. Using One-Way SMS Marketing

Mobile marketing is a great way to communicate back and forth with consumers, but most businesses use it as a boring one-way communication channel. What a huge mistake! Mobile marketing is an easy way to connect with consumers instead of just “sell” to them.

Your list will appreciate this more and feel like you are building a relationship with them. Once they “like” and “trust” you, that’s when they’ll start buying from you.

For instance, you can interact with them by asking them to text in an idea for something related to your business. They will feel more engaged and will be more receptive to all of your marketing messages if you mix it up a bit and let them talk back to you.

If you have questions or want the help of a professional mobile marketing expert to help you setup and manage your campaign, contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com