Hi Friend,

If you want to combine the efficiency of direct mail with the convenience of digital marketing, you may want to consider using QR codes on your direct mail marketing pieces. QR (Quick Response) codes are 2-D codes that are (similar to barcodes) than can be read by mobile smart phone devices.

The user simply takes a picture of the code, processes it, and is taken to the appropriate digital location.

QR codes can be used to send consumers to websites, landing pages, surveys, coupons, or anywhere else you want them to go after scanning your code.

Now think about what can happen if you added a QR code to……your direct mail letters, post cards, brochures, etc…

These codes give a relevant and easy way to tie a printed message with digital media. Consumers are becoming more and more web-savvy, as well as more dependent on their mobile devices every day. So creating a way for them to get more info electronically through your direct mail campaigns is a powerful combination.

Adding QR codes to your direct mail pieces can also help you track and measure your marketing efforts. When sending out direct mail campaigns alone, have you ever been able to measure how many people received your mail? Can you see who has called you because of your mailing piece? If you have multiple direct mail campaigns running, can you immediately tell which one has better conversion rates?

The answer is “no” to all of those questions… but if you incorporate QR codes into your direct mail materials, you will be able to do all of the above!

Imagine sending out post cards with your QR code on it telling consumers that they can get 50% off of their favorite item in your store just by scanning your code and bringing your phone into the store to receive the discount.

Can you image the level of instant gratification this will create? Can you image how many people will act on it just because of the instant gratification they will receive? Can you imagine what this will do for your brand?

QR codes allow you to repeat your brand image and message many times over. Developing a multiple marketing channel approach such as direct mail and QR codes also helps you build trust and a strong relationship with consumers.

A strong relationship leads to loyal customers, which lead to more profits down the road for your business!

This concludes your 10 audio reports: “Mobile Marketing for Local Businesses”

We hope you have found this information useful and now understand how Mobile Marketing can help you bring in more customers and more sales.

If you would like to discuss any part of these reports in more detail, please don’t hesitate to contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

Many businesses, especially retail establishments, find it difficult to understand how they can use mobile marketing in their businesses. They have a high amount of traffic coming in and out of their stores every single day and just don’t understand how mobile marketing can help them make even more money through repeat business.

QR (Quick Response) codes are the most effective way to start building a list of customers. Why not build a QR code list? Using them you can collect your clients mobile device information and then begin to communicate with them directly on a regular basis. Regular communication leads to even more repeat business. And of course, repeat business leads to more sales and more profit.

Studies have shown that a measly 5% increase in customer retention can cause a 10-25% increase in profits, which is amazing! If a retailer could figure out how many regular customers visit their establishment and build a list of those customers, they could quickly and easily increase their profits using mobile marketing techniques.

QR codes are these 2-dimensional barcodes that have the ability to store and present a lot of data such as: advertisements, tickets, coupons, website URLs and more. Think you need a heavy handheld bar code scanner to read QR codes? Nope… they can be scanned and read pretty easily by mobile devices like cell phones and smart phones.

Scanning a QR code simply involves using a mobile phone device with a camera and snapping a picture of the QR code. Some phones also require a QR code scanner, which are free and very easy to come by. Most people already have them installed.

QR codes can be placed right in your store as well as anywhere else your business has a presence such as: your website, flyers, business cards, T-shirts, newspaper ads, postcards, and the list goes on.

These codes are like puzzles that your customers will enjoy scanning just to see what the code will do so getting subscribers is easy. Simply display your code (and the instructions for scanning it) on your counter top or store window and encourage your customers to scan it with their mobile device.

If you are looking for a way to build a list of customers that you can market to over and over again, QR codes may be just what you’re looking for. These innovative funny looking images can change the way you market your business forever.

Do you think any of your competitors are currently using QR codes in their business? Probably not… so this is your chance to get a head start on them. If some of them are already using QR codes, this is your chance to keep up with them in your efforts to DOMINATE your market!

If you have questions or want the help of a professional mobile marketing expert to help you build a list of mobile subscribers, contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7599
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

QR codes can be scanned and decoded by most mobile devices. So, when someone sees a code in an ad, they can simply scan the code with their mobile phone’s camera and/or barcode reader. Once they scan the ad, it can take them to a message, a discount offer, your website, a video, or pretty much wherever you want to take them.

QR codes make it easy for Smartphone users to scan codes to get information about your business rather than having to send a text message, make a call, or wait until they get home to look at your website. This makes your advertising job a whole lot easier as it requires minimum effort on your part to get this accomplished.

Just to give you some ideas about the power of QR codes, here are 5 ways to use them in your business:

1. Use your QR code on your Google Places Local Business listing page. Google has already setup a QR code for you if you have a brick and mortar business. All you need to do is log into your account and download it and you’re done! When someone comes across your Google Places Local Business listing page, they can scan your code and instantly save your information to their mobile device.

2. Use your QR code on your website. When visitors hit your site, make sure your QR code is completely visible so they can easily swipe it and save all of your information to their mobile device. Not only that, but make sure it is on your Facebook Fanpage as well.

3. Use your QR code on your printed marketing materials. Your flyers, brochures, business cards, and anything else you use to market your business should have your QR code printed on it as well. If you advertise on billboards or TV, you can put them there too.

4. Use your QR code to build a list of mobile subscribers by using mobile keywords and short codes. For instance, you can run an advertising campaign telling consumers to text “special234” to receive 20% off your products or services. Once they send the text message, they are instantly subscribed to your list. Once they are on your list, you can promote additional offers and build relationships with them going forward.

5. Use multiple QR codes for different activities and promotions within your business. For instance, if you want to offer a coupon for 10%, create a QR code for it and promote it. If you want to share customer testimonials and reviews, create a QR code for it and promote it. If you want to share information about your newest product that is launching, create a QR code for it and promote it.

These are just a few things you can do with a custom QR code. They can be used online, at your physical location, on your direct mail pieces, and many other ways as you can see. They are perfect for your marketing arsenal when it comes to promoting specials offers, videos, product launches, or and pretty much any other promotional effort. The possibilities are endless.

If you have questions or want the help of a professional mobile marketing expert to help you come up with a QR code strategy, contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

QR (Quick Response) codes are two-dimensional bar codes that are regularly used in conjunction with mobile phones to gain quick access to websites amongst other things.

How do they work?

QR codes are 2 dimensional bar codes that are used to transfer information through barcode readers that can be found on most mobile devices. Anyone with a camera phone (some may require a bar-code reader) can scan a business’s QR code and one of several things can happen:

1. They will be taken to their website.

2. They will be sent a coupon or discount.

3. The business’s contact information will be instantly stored on their phone.

4. There are many other options of what can happen once they scan the code – the choice is yours.

QR Codes provide instant gratification with consumers, which is one reason that they are becoming more and more popular in the marketing world. There are some successful campaigns that had engagement rates of up to 60%, which far exceeds normal direct-mail response rates.

If a consumer sees a special offer on a product label, they no longer want to wait to go home and visit a website. They want to act immediately and QR codes provide the instant response most consumers crave.

One of the most attractive features of QR codes, from a business standpoint, is that you can change the content delivered via your QR code pretty much on the fly. Today, you may want to offer a 20% off coupon to all consumers who scan your QR code. Tomorrow, you may want the code to provide consumers with a quick tutorial on how to use your product.

You’re in luck… unlike print advertising, QR code content can be quickly and easily changed to promote whatever you want – whenever you want. They can also provide additional information, like where your product can be purchased, that can be key to gaining new customers and increasing your market share.

So as you can see, QR codes provide a lot of options for businesses and almost any business can find a way to take advantage of them. Whether you are promoting a product or a special service, incorporating an interactive QR code will give you a new way to get the attention of your target audience.

Although these funny looking little codes may not seem like a lot, they may be the key ingredient to growing your business increasing profits.

If you have questions or want the help of a professional mobile marketing expert to help get a QR code, contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

1. Treating Mobile Users Like PC Users

Unlike PC users, mobile users don’t want to download your entire seven-page report. Instead, they are looking for fast access to information since they are usually on the move. Mobile users are not interested in doing a lot of clicking around to get what they need. So your information should be exact with very few words, images and graphics.

2. Not “Targeting” An Audience

Mobile marketing with text messages only works when you send the message to the right people. Some companies make the mistake of treating SMS (Short Message Service) like a mass marketing media instead of……the targeting tool it was meant to be.

Text marketing campaigns allow you to use specific demographic and behavioral information to target specific consumer groups at specific times. “Targeting” means your message is highly relevant to consumers, which results in a more successful campaign overall.

So to get the best use of mobile marketing, be sure to properly target your potential market.

3. Hard-Selling Using SMS

Mobile is a great way to interact with consumers, but if all of your communication with them is hard-selling, chances are you will lose most of your subscribers. Many companies make the mistake of bombarding consumers with hard sales pitches that add no value to the consumer.

Some send constant messages about irrelevant new products and some push the same services over and over until they become a pure annoyance.

Don’t become one of them. Instead, you want to provide value to your customers through your mobile marketing campaigns. If consumers feel like they are benefiting from the text marketing relationship they’ll accept and embrace it. If not, your efforts could potentially damage your brand.

4. Using Mobile Marketing Alone

While mobile marketing campaigns are effective when used on their own, they pack even more power when they are used as part of an overall marketing strategy. If you are using online marketing, email marketing, or even TV ads and newspaper ads, mobile marketing can be a perfect fit to integrate into those methods.

For instance, you can use short codes in your call to action in TV ads, radio ads, and newspapers. Not only that, but you can even add your business’s QR (Quick Response Code) to your other advertising campaigns. Consumers can scan your QR code with their cell phones and be taken right to your website, receive an instant coupon, or even take a virtual tour of your business!

5. Using One-Way SMS Marketing

Mobile marketing is a great way to communicate back and forth with consumers, but most businesses use it as a boring one-way communication channel. What a huge mistake! Mobile marketing is an easy way to connect with consumers instead of just “sell” to them.

Your list will appreciate this more and feel like you are building a relationship with them. Once they “like” and “trust” you, that’s when they’ll start buying from you.

For instance, you can interact with them by asking them to text in an idea for something related to your business. They will feel more engaged and will be more receptive to all of your marketing messages if you mix it up a bit and let them talk back to you.

If you have questions or want the help of a professional mobile marketing expert to help you setup and manage your campaign, contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

When it comes to marketing your business, setting up and running a mobile marketing campaign is simple and painless. In fact, it’s one of the easiest and most cost-effective forms of marketing to implement today. However, it can be a complete waste of time and money if you don’t use it to its full potential.

Here are three things businesses can do to take their mobile marketing campaigns to the next level:

1. Contests

Text Contests (also known as “Text-to-Win”) are becoming more and more popular by many businesses. These contests involve getting consumers to send a text message from their cell phone to a SMS (Short Message Service) code. By doing so, the participant enters a contest or sweepstakes for a chance to win a prize. Once they do, you know have their cell phone number to further market to them.

Contests work because entry is fast, instant and the confirmations are immediate. Not only that, but they build customer hype and excitement while building your database (or list) at the same time so you can market to them in the future.

These types of promotions also work because they help bring customers into your store so they can purchase your products and services. They are great for word of mouth promotions and are especially effective in building hype and excitement about your brand.

Just be sure to have an attractive prize so that you get as many people to enter as possible. Keep in mind that an “attractive prize” does not have to be an “expensive” prize… just something that your prospects will find some value in.

2. Mobile Clubs

Text Clubs (also known as Mobile Clubs) are a great way to establish customer relationships and build that relationship even further with great offers and communications. It can be as simple as consumers opting-in to receive ongoing text message alerts on their cell phone about new products, in-store sales and mobile coupons for in-store redemption.

If you are a retail business, Mobile Clubs can be a great way to keep in contact with your customers and ensure everyone is easily informed of what is happening with your business.

Once you establish a Mobile Club, you can incorporate text message alerts (also known as SMS Alerts), which allow you to engage with customers with relevant information to keep your brand at the top of their minds. SMS Alerts are basically quick text messages about great new products, a sale you may be having at the store, or just bursts of news to keep your list informed on a particular subject of interest.

This will keep them coming back!

Think about it… are there areas of your business that could realy benefits from an effective, real-time, communication channel that will build customer loyalty and help you save money on advertising at the same time?

3. Text Voting

Are you looking for feedback or suggestions on your products or services from your customers or consumers in generals? Text voting may be your answer as it allows you to engage with consumers and get useful feedback on products or even the store experience.

The best way to give your customers what they want is to ASK them what they want. Mobile marketing allows you to do this easily and effectively through Text Voting. Consumers carry their phones with them practically 24 hours 7 days per week so reaching them on their mobile device is not hard at all.

Even better is the fact that people love to give their opinions and provide suggestions on products and services that they purchase. By allowing them to vote on certain aspects of your business, you start to build a level of trust with them that will take you a long way.

Not only that, but text voting helps build your list of consumers as those who may not be currently on your list will be added once they place their votes!

If you have questions or want the help of a professional mobile marketing expert to help you setup and manage your campaign, contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

Have you ever noticed that more and more people are spending most of their time talking or surfing the web from their mobile devices vs. sitting in front of their PC? For businesses, this is a goldmine when it comes to advertising!

Everyone knows that TV commercials, newspapers, radio ads, and other traditional advertising methods are losing their effectiveness. Therefore, businesses are looking for new ways to put a twist on their marketing methods.

This is one of the reasons why mobile advertising is rapidly increasing in popularity as a “must-have” marketing tool. Mobile marketing allows businesses to reach their target audiences easily and more effortless than other marketing methods. Not only that, but…….mobile marketing has also proven to be extremely effective in producing a higher ROI when it comes to your marketing efforts.

There are BILLIONS of mobile phone users worldwide. Mobile devices are more heavily used than the traditional PC. In fact, mobile devices are practically a permanent attachment for most people today. Are you starting to see the power in mobile marketing? You can literally reach your potential marketing no matter where they are because they will have their mobile device right by their sides!

The 3 top Internet search engines – Google, Yahoo, and Microsoft – have a made great strides to capitalize on the massive mobile device usage by consumers today. They all have created mobile platforms for Internet browsing and advertising. Advertising over a mobile provides the ability to reach a massive number of people as many of them are now browsing the web using their mobile devices.

As you can see, mobile marketing is reallyjust getting started and is already ON FIRE. This means that your business needs to be a part of this revolution and boost your profits.

You may be wondering how hard it is to start up a mobile marketing campaign… it’s not hard at all. For instance, to start a mobile text messaging campaign, you simply build a targeted list of mobile users, create offers and campaigns related to your business, and start communicating to your list of mobile users. The only thing left to do after that is to start watching your profits rise.

Now is the time for you to break into the very lucrative area of mobile marketing! Competition is lower than any other advertising method as most businesses have not caught on just yet – but they will. However, businesses that are taking action RIGHT NOW have the upper hand as they are claiming their mobile ground before their competitors do.

If you have questions or want the help of a professional mobile marketing expert to help you setup and manage your campaign, contact me at 1-417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystem.com
http://SalesProSystems.com

Hi Friend,

As you know, mobile devices are owned by billions of people today. Just about everyone you know today owns a cell phone including children! In fact, mobile devices have outdone just about every other electronic gadget hands-down. The amazing thing is that mobile device usage shows no signs of slowing down anytime soon. In fact, studies show that the shipments of smart phones are expected to exceed those of PCs in 2012.

If you are a business owner, this means that you need a mobile-friendly website in order to capitalize on the millions of web searches performed my mobile phone users.

People don’t leave home without their cell phones and more and more people today use them to search for businesses while on the go. But what if your business has a website that can’t be viewed properly on mobile devices?

Some people even have problems finding a phone number on some websites when using their mobile devices. Mobile users typically just want basic information when searching for a business on their mobile device, so mobile websites are made to be easy to navigate and use very few text and graphics.

If your business offers products or services to consumers, it is in your best interest to make sure they are able to view your website on their mobile devices. For instance, restaurants, stores, coffee shops, movie theaters, and dry cleaners, just to name a few, should consider investing into a mobile-friendly website.

For instance, if you are a restaurant, the most important thing for consumers to see on your website is your phone number. If they are using their mobile device to try to find you, then they’re probably looking to call you up to make reservations.

In short, consumers who search their mobile devices for businesses will usually go with those who have a mobile-friendly website. Trying to navigate a regular site on a mobile device is a big headache. So if your potential customer can’t immediately find what they need, they move on to the next one!

Get the edge on your competitors and get a mobile website so you can be found easily by mobile users.

If you have questions or want the help of a professional mobile marketing expert to help you setup your mobile website, contact me at 417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

It’s no secret that most people can’t live without a mobile phone today. As a matter of fact, if you realized that your cell phone was missing right now, what would you do? After a minor panic attack, you’ll go on an immediate mission to find it.

Mobile devices have pretty much become a permanent human attachment. Because of this, text messaging is at an all-time high. Most people prefer texting than picking up the phone to call someone. It’s quick, convenient, and effective.

Businesses can capitalize on this frenzy and easily reach their prospective customers by simply building a list of mobile subscribers. Once your customers subscribe, you can send them short promotional messages that will bring them back to purchase from you again.

As if the last statement isn’t powerful enough, let’s look at 5 reasons why SMS text marketing is so effective:

1. Personalized communication.

SMS text marketing allows you to continuously communicate with your customers through a form of personal communication. Unlike traditional marketing methods that speak to everyone, your text messages help give you that personal touch with your customer-base. It has been proven that any form of “personalized” marketing is much more effective than general marketing tactics.

2. Targeted Marketing

Unlike other forms of advertisement that target a wide range of people, mobile marketing allows you to target your customers directly. This form of marketing is instrumental in turning your existing customers into loyal, long-term customers. Therefore, you are able to boost your profits without spending more money on advertising.

3. Affordable

Short message service (SMS), also known as “text messaging” has proven to be ten times more effective than other advertising tools, including mail and newspaper advertising. Many of today’s mobile marketing plans are very affordable, and with such a small price, you can realize huge returns in no time. You can also save more money by using discounted plans.

4. High Response Rates

The average response rates for mobile marketing campaigns are around 15%. This is around five times higher than the average email marketing campaign. Higher response rates mean a higher ROI for your marketing budget.

5. Easily Trackable

Mobile marketing is simple to track thanks to technology. In most cases, you will be able to track how many people opened your message and how many people acted on your message. Can you track any of this with a newspaper or Yellow pages ad?

As you can see, there are many benefits to mobile marketing that can help you increase profits in your business. It’s effective, affordable, targeted, and very easy to track and tweak.

Businesses today are realizing the power in this form of marketing and are jumping on the bandwagon. Mobile marketing is the newest wave of digital technology that will allow you to out-do your competitors with very little time, money, and effort.

If you have questions or want the help of a professional mobile marketing expert to help you setup and manage your campaign, contact me at 417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com

Hi Friend,

Let’s get started with Report #1: What Exactly Is Mobile Text Marketing?

A lot of people think of mobile marketing as simply a way for businesses to advertise to people via their cell phones. While this may have been true years ago, mobile marketing encompasses much more than that today.

Mobile text marketing can be considered an umbrella of many different mobile services available today that can help businesses bring in new customers and repeat customers. In fact, it has never been easier to reach your target audience!

Everyone is aware that one of the most effective ways to push content to consumers is through the Internet. However, mobile marketing allows you to be even more interactive with your prospects and customers.

Think about the number of people who own cell phones… Think about the number of people who don’t leave home without their cell phones… Think about the number of people who feel like a chicken running around with its head cut-off if they lose their cell phones.

It’s pretty apparent that people are pretty much tied to their cell phones these days. So mobile marketing allows you to capitalize on this fact and increase your profits along the way.

Mobile marketing consists of several different methods of advertising such as:

* Mobile Websites – Most cell phones don’t have full Internet browsers that will allow them to view regular web pages. Therefore, businesses are creating mobile versions of their website so they can be easily viewed on mobile devices. This is important as many people are now using their smart phones to access business websites. Imagine one of your potential customers not being able to see your phone number or address on your website when they pull it up on their phone; it’s money lost.

* SMS (Short Message Service) – This allows you to send text messages out to your customers to notify them of any specials or promotions you may have going on. In short, it is an easy way to keep your existing customers coming back to buy from you over and over again.

* QR Codes (Quick Response Codes) – QR codes are 2 dimensional bar codes that are used to transfer information through mobile phone barcode readers. You can have a QR code created for your business and then put it on all of your marketing materials, including your business cards, flyers, and website just to name a few. Once you have a QR code, smart phone users can scan it and automatically be directed to your website, to a promotional offer, or wherever you want them to go. This powerful form of mobile technology is becoming more and more popular and businesses all over the world are jumping on board.

When it comes to marketing your business, mobile marketing allows you to tap into your target audience easily and effectively. But once you understand the basics and see the power in it, you too will start leveraging this profit-boosting technology!

If you have questions or want the help of a professional mobile marketing expert to help you setup and manage your campaign, contact me at 417-861-7559.

Thank you,

Rodney Noran
Sales Pro Systems
1-417-861-7559
support at salesprosystems.com
http://SalesProSystems.com