Fact: 97% Of Mobile Text Offers Get Read!
Consider The 5 To 20% Redemption Rates, Won’t Mobile Text Marketing Work For You?

OK, here’s the scenario, you write a thousand dollar check to an advertising vendor only to see meassily results. In fact, the ad wasn’t even worth the ink it took to write-out the check! Just, then one of those words come to mind you’re not supposed to say out loud. Do you feel a knot in you stomach, right now? One of my mentor’s favorite sayings come to mind here… He’s all the time saying to clients, “How’s that working for you”. Most of them reply, “Not to well!”

The Problem

Let me state right now with mobile text marketing you’ll never experience this! If the campaign was to the right audience, which I’ll assume it was… I mean most of us know our ideal client. Then the problem was really getting enough eyes on the offer. I mean most likely this was the cause, not enough eyes. If you’ve targeted your message to the right audience, the more eyes reading the offer the greater your results, period!

So, to recant the problem… Not enough eyes on the offer!

The Solution – Get More Eyes On The Offer, Here’s How…

Mobile text message marketing! This is the easiest way to grow a list of raging fans, guaranteed. It’s important to remember every one of them opted-in to receive your message; it won’t fall on deaf ears, promise! In fact, mobile text offers have some of the highest response rates in the advertising industry.

Did you know, according to the Journal of Targeting, Measurement and Analysis for Marketing one in three recipients sent offers via text messaging respond with some sort of action. Actions ranged from texting back a response to visiting the store. In fact, when the offer was irresistible retailers saw a 19.7% of those who were texted the offer, showed up in the store, amazing!

Important: SMS text marketing is not spam. Your audience has to opt-in to receive messages; they request your marketing message. I mean how cool is that? If you handle them correctly they’ll become a raging fan base of highly enthusiastic buyers.

The Potential

• According to researchers, 73% of consumers would like to receive special offers on their mobile devices – but they are not getting them.

• Offers made via SMS text marketing has consistently gotten response rates up to 20% – that’s 10 times more than traditional advertising methods such as email, direct mail, and newspaper ads which usually get around a 2%-3% response rate.

• 91% of consumers have their mobile phone by their side all day, which means that they will receive your message no matter where they are.

• Studies show that approximately 97% of consumers read their mobile text messages within minutes.

• Research shows that 29% of mobile users are open to scanning a mobile tag to get coupons.

• SMS text marketing has shown to be successful in most business models and has been utilized most for retail, promotions, communication, and appointment setting.

• Studies show that mobile coupons will become more relevant over the next several years.

• Analysts are predicting that SMS text marketing will eventually be the preferred method of servicing customers and clients with things such as appointment reminders, surveys, self-help services, and more.

• SMS text marketing is a “permission-based” form of marketing where the customer initiates things by texting in a keyword to join your list. In exchange for their subscription, you can offer them an incentive, such as a coupon, free goods, free information, etc. Once the person has subscribed to your text messages, they are now a part of your list and will receive all of your future marketing text messages.

• SMS text marketing puts your subscribers at ease because they can opt-out of your list at any time. However, since the opted-in to join your list, most of them WANT to receive your messages.

• SMS text messages can go viral, which means they can spread like wildfire. This is because your subscribers will often forward your offers to friends and family, which will give you more exposure and more sales. In fact, up to five percent of offers are forwarded to friends of the recipient.

• SMS text marketing allows you to reduce your advertising costs while increasing sales and customer loyalty at the same time. This method is inexpensive compared to other marketing methods and usually gets a much higher response rate.

• With SMS text marketing, you can reach a group of people who are interested in knowing about your products and services within minutes.

• SMS text marketing helps you to establish two-way communication between you and your customers.

• SMS text marketing is great for local retailers of all types wishing to promote products or services, provide purchase incentives, and increase customer loyalty and retention.

• It’s easy to track results of a SMS text marketing campaign as recipients of your text offers have to come into your establishment and show you the offer or coupon right on their cell phones in order to redeem it.

• Since most mobile phone users have their phones within reach at all times, SMS text marketing is the ideal way to alert people of time-sensitive information, such as an appointment reminder.

• If your business revolves around retail, communication, or appointments, SMS text marketing will be the perfect addition to your marketing tool-kit.

What Do You Need To Begin Your Campaign?

1. You’ll need a text messaging campaign. Why? You’ll need an easy way for your clients and prospective clients to opt-in. A text message platform provides an easy interface. As an example, using your mobile phone, text demo to 41242, and you’ll see how this works.
   
2. A subscription based text messaging platform. It will allow you to host, maintain and service your opt-in lists.
   
3. You’ll need a keyword & number for your base to text, in order to get on your list.
   
4. If you don’t understand all of this or would like to take advantage of the technology, but don’t need anything extra on your plate you’ll need a text campaign manager.
   
5. Lastly, imagination. You’ll want to think up as many different ways as possible to get your audience and prospective audience to opt-in to your list.
   
6. Oh, almost forgot, you need to get started ahead of your competition and remember this list becomes a huge business asset you can sell later on.